The Bachelor of Commerce in Branding and Entrepreneurship is designed to blend academic rigor with real-world industry exposure. It offers integrated coursework and practical projects to equip students with expertise in branding strategies, entrepreneurial skills, and digital marketing. The BCom (Branding and Entrepreneurship) program offers integrated coursework and practical projects to equip students with expertise in branding strategies, entrepreneurial skills, and digital marketing. This program fosters Holistic Integration of Branding and Entrepreneurship, emphasizing Creativity and Strategic Thinking to equip students with the skills and knowledge needed to succeed in today's dynamic business landscape.The curriculum is Industry-related, incorporating experiential learning and networking opportunities to provide students with practical experience and valuable connections.

The programme cultivates essential Digital and Global Perspectives, alongside crucial Soft Skills, while fostering a supportive Entrepreneurial Ecosystem and emphasizing the importance of Sustainability and Social Impact. Credit-based Internships every semester provide students with practical experience and valuable connections. While conventional B.Com programmes primarily emphasize technical fields such as accounting, taxation, auditing or finance, the B.Com in Branding and Entrepreneurship introduces a distinctive blend of creativity and commerce. By integrating the dynamic domains of advertising and branding, this programme uniquely positions itself at the intersection of technical expertise and creative innovation. This distinct approach strategically positions the program within the technical-creative continuum, blending analytical precision with innovative thinking.