The Master’s Programme in Media and Communication Studies, with specializations in Advertising & Corporate Communication and Design Thinking & Content Strategy, is meticulously designed to provide a comprehensive educational experience that bridges theory and practice. By integrating theoretical frameworks, professional training, and applied learning, the programme equips students with the critical thinking skills, creative abilities, and strategic insights needed to navigate and excel in today’s rapidly evolving media landscape. In the Advertising & Corporate Communication specialization, students explore the principles and practices of persuasive communication, branding, public relations, crisis management, and strategic media planning. This specialization focuses on the art and science of building effective communication campaigns for diverse audiences, enhancing corporate reputation, and fostering stakeholder engagement. Through case studies, real-world projects, and industry internships, students gain firsthand experience in crafting compelling messages and managing communication strategies for businesses, NGOs, and public institutions. The Design & Content Strategy specialization, on the other hand, emphasizes the creative and technical aspects of media production, digital storytelling, and content management. Students delve into multimedia design, user experience (UX), visual communication, and digital content strategy, learning to create engaging and impactful content across various platforms. The curriculum fosters innovation by combining design thinking principles with strategic content planning, preparing students to meet the demands of digital media environments, from social media campaigns to interactive media projects. Both specializations are supported by a rigorous curriculum that encourages critical analysis, creative problem-solving, and strategic decision-making. The programme integrates interdisciplinary approaches, drawing from fields such as media theory, sociology, psychology, and business, to offer a well-rounded perspective on media and communication. Students are encouraged to engage in research projects, practical workshops, and industry collaborations that not only enhance their academic knowledge but also provide practical exposure to current trends and technologies in the media world. Graduates of this programme are well-positioned for dynamic roles in the media industry, including positions in advertising agencies, corporate communication departments, media production houses, digital marketing firms, and public relations consultancies. Additionally, the programme prepares students for academic careers and leadership roles in media education, equipping them with the tools to contribute meaningfully to the advancement of media and communication studies.
